Use of IPhone Gadget in Politics

Use of IPhone Gadget in Politics

Digital technology is a central component of political communication. Work processes, economic framework conditions and job profiles of politicians, their staff and journalists have changed fundamentally in the context of digitization.

This process of change is evident. On the one hand in the central importance of the Internet and digital services for the organization and communication of politics by parties and politicians. On the other hand, the Internet is an important means of access to political information for a growing number of citizens. In addition, the political reporting of traditional media is more and more interlinked with online communication. Thus, can help with this.

Influence of

The influence of digital technology on political communication is particularly evident in election campaigns. Election campaigns in the USA in particular repeatedly provide examples. It illustrates the patterns and effects of the use of digital technology in political communication.

This is due to the comparatively high election campaign budgets of campaigns. A comparatively extensive, reliable and publicly available database on eligible voters, a pronounced tradition of measuring the impact of communication in campaigns. This allows the campaign managers to recruit technically trained staff from a comparatively large pool.

These are excellent starting conditions for the innovative and effective use of digital technology. But they are also exceptional. This is why the phenomena and usage patterns observed in the USA are not representative of the role of digital technology in election campaigns in general. Nevertheless, the targeted investigation of the use of digital technology in US election campaigns allows the identification of general potentials. It allows impact patterns that can also occur in other election campaign contexts in a weakened form or with a time lag.

Dissemination of information:

Digital technology has fundamentally changed the form of information and access to it. Digitized information can be stored at negligible costs. You can reproduce without loss of quality and make it accessible without geographical or temporal restrictions. For political communication, this means that all internet users theoretically have direct access to information.

This is information on political events from different and perhaps contradicting sources. Reports from traditional news organizations are on an equal footing with unfiltered published statements by elites. Contributions from alternative news sources and thematically relevant contributions from Internet users can be seen by the public.

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