The Suspension of Political Advertisements in Spotify

The Suspension of Political Advertisements in Spotify

In the last quarter of the year 2019, the biggest and most popular music streaming application, Spotify announced that they will temporarily stop the sale of political advertisement on its platform. According to a report, Spotify stated that the pause of political advertisement will start in early 2020. The podcasts which include “The Joe Budden Podcast”, as well as the “Amy Schumer Presents”, will be included among the services that will be banned from accepting political advertisements. However, the company cleared that this will only apply to the US primarily because political advertisements are not allowed in other countries.

Spotify has been the most popular music streaming device to millions of listeners all over the world. That being said, the majority of the aspiring artists showcase their music through this platform. If you want to generate more streams or plays, there are companies that let you buy spotify streams for your song or album to generate more streams.

Some of the politicians that used Spotify as a platform for the political ad are Bernie Sanders and the Republican National Committee. When asked how much revenue they generate, they declined to answer. However, a person experienced in the field of advertising said that the revenue will not be that high compared to the companies that make a huge chunk of money such as advertisements for movies or shows.

Spotify is believed to have joined forces with Twitter and Google which are dealing in their own ways when it comes to political advertisement during the presidential election. For its part, Spotify stated that they were able to work on their tech even before allowing political advertisement on its platform.

As for Twitter and Google, the former put a permanent pause on political advertising. On the other hand, the decision of  Google is not that firm. They decided to scrap the act of targeting those people with preferred political affiliation. Facebook, up until now is firm on their decision of not allowing political advertisement on its platform.

This decision of Spotify covers those politicians that are a member of a specific organization, elected or running for a position and even nonprofit parties.

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