My wife very wisely pointed me to this most excellent initiative by doctors, Warner Bros, JWT and comic book artists to make chemotherapy more tolerable and as fun as possible for children.
Look, this is way cooler than some old guy in a frock asking dying children to pray to his God for him. Maybe I'm just behind the times or something, but this beats the cassock off the pontiff.
Take a look at this story over at Buzzfeed:
Children’s Cancer Center Rebrands Chemotherapy As “Superformula” : They also redesigned the cancer ward to look like a Super Friends Hall of Justice. An amazing idea.
The idea is to rebrand the children's ward at the A.C. Carmargo Cancer Center into a fully immersive superhero experience.
Covers for intravenous bags were constructed based on characters from the Justice League, creating a child-friendly version of the treatment. Co-developed with doctors, the covers are easy to sterilize and handle and meet all hospital hygiene standards.
(The) experience went far beyond the covers by also providing a new look to the entire Children’s Ward: the game room was turned into the Hall of Justice, corridors and doors were decorated in the same theme, and the exterior acquired an exclusive entrance for these little heroes.
The children get to read comic books that describe familiar superheros who also have cancer and have to take the very same superformula inside identical cases. The books document struggles and challenges similar to those the children could well have to endure before they get better.
The idea is that this will act as an additional placebo effect. It presents the treatment in terms children can understand and it provides positive role models - superheros. I would imagine they may not feel as alone or afraid. And their IV covers are identical to those in the comic book.
The children are the true heros here.
Watch this video. Unlike the visit with the Pope in yesterday's post, this one may me weep with joy. Thank goodness for smart and compassionate doctors and multinational media companies. Never thought I'd say that.